Rollover Block Party: Dinner, Music, and Velvetdrop!

Rollover Block Party: Dinner, Music, and Velvetdrop!

On January 27, 2024, ROW9 was transformed into the ultimate hotspot as beauty enthusiasts and music lovers alike gathered to celebrate our highly anticipated launch of Rollover Reaction's newest lip product, VELVETDROP! The Rollover Block Party was a night to remember, filled with excitement, glamour, and a touch of nostalgia.


The festivities kicked off with an intimate dinner at Krapela, where friends and family of Rollover Reaction get to mingle and try on VELVETDROP! For the very first time.  The atmosphere was electric as guests exchanged beauty tips, and shared their excitement for the VELVETDROP! launch, and indulge in gourmet delights.

Another exciting stop throughout the night was the pop-up shop at The Drunk Dad in the lobby store. Here, everybody had the exclusive opportunity to shop for Rollover Reaction merch in collaboration with Tiny Studio, as well as get their hands on the coveted VELVETDROP! lip product. The air buzzed with anticipation as attendees eagerly sampled the fun shades and marveled at the sleek packaging of the new lip sensation.


But the party didn't stop there! Following dinner, the celebration continued with an epic afterparty at Krapella, where friends and families of Rollover Reaction came together to dance the night away. Against the backdrop of 90’s and 00’s hits, guests embraced the karaoke-themed atmosphere and belted out their favorite tunes from pop icons like Britney Spears, Miley Cyrus, and more. From catchy choruses to nostalgic melodies, the dance floor was alive with energy as guests reveled in the joy of music and friendship.


As the clock struck midnight and the festivities drew to a close, it was clear that the Rollover Block Party had been a resounding success. With its unique blend of glamour, music, and lipstick magic, the event captured the hearts of all who attended, leaving them eagerly anticipating the next chapter in the Rollover Reaction journey.


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